The Story Behind kNOw Big Bro
kNOw Big Bro was born out of a deep recognition of what’s missing in society for our young men and a powerful desire to fill that gap.
In today’s society, we’re seeing a growing number of single-parent households and a sharp decline in positive male role models both at home and in the local neighbourhood.
For many young men, this means growing up without the guidance, structure, or emotional support they need to navigate life’s challenges.
In these environments, it becomes all too easy to be led astray — and far too many young men are being preyed upon because of their vulnerability.
But not anymore.
kNOw Big Bro exists to change the narrative. We provide tailored, professional mentoring to support boys and young men who at some point have grown up without strong male figures in their lives.
Our mission is to bridge the gap in with guidance, support, and real connection — to inspire confidence, build resilience, and promote a healthy, positive mindset.
We also work closely with the people who support young men — parents, teachers, youth workers, professionals — acting as a bridge of understanding between them and the young people in their care. By closing the gap, we help prevent disconnection and miscommunication, creating space for growth and real progress.
Our work is rooted in lived experience, driven by passion, and led with purpose. At kNOw Big Bro, we believe that every young man deserves the chance to be seen, heard, and guided in the right direction — and we’re here to make that happen.
“89% of single-parent families are led by single mothers, highlighting a significant absence of male role models at home. ”
Meet the founder
dajour buffonge
Founder of kNOw Big Bro | Mentor | Mindset & Mental Health Advocate.
Dajour is a passionate advocate for mental well-being, personal development, and mentorship, dedicated to transforming the lives of young men. As the founder of kNOw Big Bro, he has made it his mission to provide tailored mentorship programmes and mindset coaching designed to equip young men with the tools they need to navigate life’s challenges with confidence, resilience, and purpose.
His unwavering commitment to this work stems from a genuine passion for helping young men break barriers, rewrite their narratives, and achieve excellence in all areas of life. Whether it’s through mindset coaching, mental health advocacy, or leadership development, his goal remains the same: to build strong, resilient, and empowered men of the future.